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Making Medicine: How Companies Produce Modern Pharmaceuticals
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Tags: marketing strategies, appeal directly, the medication

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The pharmaceutical industry has evolved to meet the demands of consumers and follow regulations. While the basic production process is similar from company to company, the medications and marketing strategies vary. Here are some of the basic steps that are involved in the production of modern pharmaceuticals.

Research and Development Process

Some companies start formulating medications without the aid of a working product. Others will take existing medications and make modifications to them in order to improve upon the actions in your body. This is the most cost effective solution when it comes to the development of new medications. Research and development departments can spend years trying to work out the right formula and conducting clinical trials to ensure that the product created is the most suitable for your use.

Procedural Applications

Once a formulation has been derived, procedures need to be developed that enable the medication to be produced in a consistent and safe manner. A step-by-step guide is created in order to achieve this goal. Procedures are an important part to obtaining approval for the new medication to be considered for the marketplace. The FDA may scrutinize these procedures to ensure that the development of medication will be safe for your continued use.

Useful Tools

Some of the more universal tools that are used in the production of modern pharmaceuticals include pill presses and find industrial mixers for sale that are used for mixing medicines to their final formulation. There are also testing instruments used to ensure that the final product meets the parameters that were setout by the procedures. The instruments that are used depend on the type of formulation. Some of the more common testing apparatus include the use of the HPLC in order to determine the purity of your medication.

Marketing Strategies

How the product will be marketed depends on what the medication is being used to treat. You may have noticed that many pharmaceuticals choose to take their medications directly to the mainstream public. This has proven to be very effective in growing their name recognition. Other companies may choose to rely on medical professionals to get the word out about a new and improved formulation that works better for you as the patient.

Modern pharmaceuticals have changed with the ability of companies to appeal directly to the consumer. You may have heard about a medication and asked your doctor about it for your own use because of these effective strategies that are in place.




By Rachelle Wilber
All rights reserved. Any reproducing of this article must have the author name and all the links intact.

Author:

Biography: Rachelle Wilber is a freelance writer living in the San Diego California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes which prompts her writing. When she isn't on her porch writing in the sun you can find her shopping at the beach or at the gym. Follow her on Twitter and Facebook.

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